Select date & time

How You Will Benefit

• ● Identify strategic planning issues in order to develop a unique competitive advantage
• ● Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• ● Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
• ● Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• ● Incorporate customer needs into your strategic planning
• ● Use a case study to examine the strategic planning process
• ● Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
• ● Determine the best approach to effectively implement your strategic planning

Who Should Attend

• Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Course Outline

1. Strategic Planning Overview
 - State Key Definitions of Strategic Planning Terms
 - Identify the Questions That Strategic Planning Must Address
 - Identify the Analyses Typically Incorporated in Strategic Planning
 - Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
 - Describe How Your Planning Relates to Planning at Other Levels of the Organization
2. The Strategic Foundation
 - Differentiate Between Mission and Vision
 - Examine Core Values and Their Role in Strategic Planning
 - Articulate the Unique Value for Your Unit
 - Describe the Value of Purpose in Ensuring a High Performance Organization That Achieves Results
 - Develop a Mission and Vision Statement for Your Unit
3. Assessing the External Environment
 - Distinguish Between Macro and Market Environments
 - Identify the Macro and Market Trends That Are Shaping the Landscape
 - Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy
 - Determine Your Organization’s Performance Profile
 - Conduct a Competitor Assessment
4. Assessing the Internal Environment
 - Explain the Components of an Internal Assessment
 - Understand the Concept of Core Competencies
 - Conduct a VRIO Analysis for Identifying Competencies That Provide
Sustainable Competitive Advantage
 - Appreciate the Importance of “Culture” in an Internal Assessment
 - Apply an Internal Assessment Diagnostic to Your Organization
5. Making Strategic Decisions
 - Describe How to Conduct a SWOT Analysis for Your Unit
 - Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
 - Learn How to Use a SWOT Analysis to Choose Your Strategic Imperatives
 - Understand the Potential Value of Scenario Planning
6. Building Your Strategic Plan
 - Identify Key Elements of a Good Strategic Plan
 - Begin Developing Your Own Strategic Plan
 - Begin to Craft an Executive Summary
 - Tap into the Wisdom of the Group Via Collaborative Sharing and Discussion
7. Communicating and Executing Your Strategic Plan
 - Articulate the Importance of Metrics and Accountability
 - Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
 - Describe How to Translate Strategic Imperatives into Goals and Actions for Your Unit
 - Identify Ways to Align the Organization Toward a Single Purpose

Prerequisite / Pre-Assignment

TOEIC Score 650 or Higher

Additional Information

• Course outline is partly subject to change without prior notice.