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Important Notice

• ● Please bring a calculator to this seminar.
• ● Live online seminar is delivered using Zoom.

How You Will Benefit

• ● Recognize how all components of a business fit together
• ● Read and understand financial statements and analyze the financial health of a business
• ● Gain insights into the economy and its impact on your business
• ● Develop a business strategy and establish a sustainable competitive position
• ● Learn the language of business and communicate effectively on business matters to any audience level
• ● Develop an effective organization and successfully manage people
• ● Enjoy an invaluable peer-to-peer learning experience

Who Should Attend

• Anyone interested in obtaining an effective? broad-based overview of the functional areas often covered in university-level MBA programs.

Course Outline

Accounting

1. Basic accounting Concepts and Principles and Their Impact on Financial Reporting
・Recognize the differences among financial, tax and management accounting and the role of each system in a business
・Understand the importance of GAAP (generally accepted accounting principles) and the impact of the key GAAP assumptions
・Differentiate between cash and accrual accounting
2. Financing the Business
・Understand the purpose and the interrelationship, and key components of the financial statements: Income statement / Balance sheet / Retained earnings statement / Cash flow statement
・Prepare a set of simple financial statements from a set of account balances
3. The Accounting Process and the Annual Report or Year-End Financial Reporting Package
・Understand the overall accounting process from transaction entry to closing the books
・Understand the external auditor’s role and the significance of the opinion letter
・Understand the importance of notes in evaluating financial statements
4. Evaluating an Organization’s Financial Statements
・Understand the varying reasons for statement analysis and their impact on the analysis process
・Understand the importance of nonfinancial considerations when evaluating financial statements
・Use financial ratios

Finance

1. Business Performance Measures
・Determine the Return on Net Assets (RONA) and Economic Profit (EP) for a business unit and understand the significance of these performance measures
・Understand the significance of Weighted Average Cost of Capital (WACC) and its role in evaluating the return on investment in a business unit
・Understand how to improve business unit operating performance through manag-ing the components of these key indicators
2. Understanding the Key Financial Statements
・Understand the role of leveraging in improving return to the shareholders
・Understand the role of short-term financing in meeting an organization’s financial needs
・Differentiate between the various long-term financing alternatives and understand their impact on the business
・Identify appropriate financing alternatives for different types of business needs
3. Improving Profitability Through Cost Analysis and Profit Planning
・Differentiate between fixed and variable costs
・Use break-even analysis and contribution margins to improve business profitability
・Understand the role of activity-based costing and value-added analysis in providing more meaningful cost allocations and reducing inefficiencies
4. Making Effective Capital Expenditure Decisions
・Understand the importance of evaluating projects on a cash flow basis
・Determine the projected cash flows for capital projects
5. Summary of Accounting Basics and Finance Fundamentals

Strategy

1. Introduction to Strategy Concepts
・Define strategy and how it creates value
・Describe the relationship between vision, mission and strategy
・Discuss various approaches to developing strategy
2. The Analysis Phase
・Analyze the external environment to understand the forces affecting your industry
・Analyze the internal environment to understand your competitive position
・Identify gaps between your current and future state
・Define your company’s Value Proposition and your competitive advantage
・Consider a company’s core capabilities as an opportunity for an expansion or lever-age
3. The Creating and Selection Process
・Generate various strategy alternatives to address internal Strengths and Weakness-es and external Opportunities and Threats
・Use quantitative and qualitative analysis to screen, evaluate and select strategies
4. Development Phase
・Recognize and avoid barriers to Strategy Success
・Develop an action plan
・Identify and establish specific business measures and targets
・Calculate the net present value (NPV), internal rate of return (IRR), and profitability index (PI) for capital projects, and understand the significance of each performance measure

Marketing

1. Marketing Overview
・Define marketing and the role of marketing in a business
・Identify what marketing does within an organization and how it differs from sales
・Discuss how the competitive framework affects marketing strategy
・Identify the “Five Ps of Marketing,” the building blocks used in creating a brand/business
・Recognize the complex nature of managing the marketing mix
2. Positioning
・Identify what Positioning and brands are ?Discuss why brands are important to corporations
・Appreciate Positioning as the driver of the other “Ps” – Describe target markets and segmentation and why they are important
・Apply the learning of Positioning strategy to your marketplace
3. Product/Service
・Define the Product Life Cycle concept and apply it to your product/service
・Identify the role of product improvements and product news
・Describe ways to differentiate a commodity
・Apply the learning of product/service to your marketplace
4. Pricing
・Identify the key pricing forces in an organization and marketplace
・Recognize how these internal and external factors affect pricing decisions
・Describe the major pricing strategies and their usage
・Identify the trends and changes impacting pricing decisions
・Apply the learning of these pricing forces and strategies to your marketplace
5. Place/ Distribution Channels
・Recognize how Place (Distribution in the workplace that most impact managers
・Understand how these changes are impacting managerial roles
・Analyze the competencies that are critical for you as a manager
6. Leading Employees Toward Organizational Goals
・Differentiate between management and leadership
・Understand five myths about leaders and the characteristics of effective leaders
・Analyze principle leadership concepts
・Make the link between emotional intelligence and leadership
・Apply personal actions for successful n Channels) fits into the Marketing Mix
・Discuss distribution from a customer perspective
・Identify the many alternatives available for distribution strategies
・Analyze the pros and cons of various distribution choices
7. Promotion
・Identify what “Promotion” is and its role in generating sales
・Describe the persuasion process and the need to integrate communication to generate sales
・Identify the major promotion tools and where they are best used
・Apply the learning of promotion to your marketplace

Management

1. The Role of a Manager
・Define “management”, and understand the functions and roles of management
・Assess the changes going leadership
2. Motivating for Enhanced productivity
・Explain motivation in work organizations
・Understand practical steps that managers can take back on the job
3. Organizing the Organization’s Resources
・Understand the organizational role of management
・Appreciate why teams are so important in organizations today
・Understand how teams work
・Assess the role of a team leader
・Determine the steps necessary to build effective teams
4. Enhancing Employee Performance
・Understand the objectives of performance management
・Assess the performance management process
・Identify key points for conducting an effective performance review
・Appreciate the essentials of 360-degree reviews
5. Managing Organizational Change
・Identify the typical forces for stability and change in an organization
・Understand how the change process works
・Analyze how individuals respond to change
・Provide guidelines for introducing change
・Tie together the modules of your Mini-MBA course this week

Prerequisite / Pre-Assignment

N/A