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How You Will Benefit

• ● Identify strategic planning issues in order to develop a unique competitive advantage
• ● Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• ● Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
• ● Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• ● Incorporate customer needs into your strategic planning
• ● Use a case study to examine the strategic planning process in detail
• ● Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
• ● Determine the best approach to effectively implement your strategic planning

Who Should Attend

• Executives, division leaders and other senior managers involved in the formation and implementation of strategic planning.

Course Outline

1. Strategic Planning Principles
 - Recognize the 50-year evolution of strategic thinking in management practice
 - Recognize commonalities of strategy schools
 - State some key definitions of strategic planning terms
 - Identify the most useful frame of reference for your analysis
2. An Overview of the Strategic Planning Process
 - Identify the questions that strategic planning must address
 - Identify the analyses typically incorporated in strategic planning
 - Describe how these questions and analyses can be organized into a structured strategic planning process
 - Make choices concerning some of the decisions necessary in designing a strategic planning approach
 - Describe how your planning relates to planning at other levels of the organization
3. Understanding Your Organization’s Mission
 - Define a mission statement
 - Examine core values of your own unit and other successful entities
 - Describe the value of purpose-driven organizations in achieving results
 - Develop a mission statement for your unit
4. Assessing the External Assessment, Part 1—Macro Environment
 - Distinguish between macro and market environments
 - Describe the importance of macro environmental factors in strategic planning
 - Identify the macro-environmental trends that shape the landscape, and anticipate how they will evolve.
 - Describe how these trends will affect your organization as a whole, and what that means for your unit’s strategy
5. External Assessment, Part 2—Market Environment
 - Describe the importance of market trends
 - Describe how to identify the needs and wants of customers
 - State the role of market segmentation and the value proposition in strategic planning
 - Apply an Importance/Performance Matrix
6. Internal Assessment
 - The Importance of a Candid Internal Assessment.
 - Elements of the Internal Assessment
 - Core Competencies and Capabilities
 - Analyzing Resources
 - Assessing Outcomes
 - An Internal Assessment Diagnostic
 - Tips for Organizational Data Gathering
7. Strategic Issues and Decisions in Competitive Situations
 - Defining Your Competitive Advantage
 - Industry Structural Analysis
 - Barriers to Entry and Points of Strategic Control
 - Achieving Growth and Profitability
 - The Product/Industry LifeCycle Curve
 - Mega Patterns
8. Strategic Issues and Decisions—Formulating a Strategy
 - Data Synthesis, Insight and Creativity
 - The SWOT Analysis
 - Steps in the SWOT and Priority Issue Identification Process
 - Identification of Strategic Priority Issues
 - Strategy Check
9. Strategy Implementation
 - Vision
 - Three Part Action Plan Format
 - Action Plan Format—Who, What, When
 - Action Plan Format—Expected Benefits and Costs
 - Action Plan Format—Actions That Must Be Coordinated
 - The Leader’s Job in Execution
 - Translating the Business Design into Execution and Internal Strategies
 - Creating Accountability
 - Three Key Questions
 - Alignment
 - Reinforcing Alignment: Rewards and Recognition
 - The Resource Allocation Process
 - Manage the Business
 - The Keys to Good Execution
10. The Strategic Planning Process Revisited
 - What Approach Works When?
 - Creating Your Own Unique Process
 - Truths About Strategic Planning
 - What Makes a Good Strategic Plan?
 - What Happens Next?
 - Strategic Planning—Creating Your Own Plan
 - Strategic Planning Worksheet

Prerequisite / Pre-Assignment

N/A