プログラムラインナップ
Fundamentals of Marketing: Your Action Plan for Success
コース概要
If you’re new to marketing and need a basic—yet thorough—overview, this seminar is for you.
In just three days, you’ll learn the fundamentals behind successful marketing.
You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottomline.
インフォメーション
- 価格
- 143,000円(税込)
- 言語
- 英語
- 主催
- クインテグラル株式会社
- 開催場所
- オンライン/東京/大阪/名古屋/その他
- 期間
- 2 日 （9:30-17:30）
- PDU Business Acumen: 14.0
日程をご選択ください
重要なご連絡・ご確認事項
- Live online seminar is delivered using Zoom.
学習目標
- ● Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems
- ● Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment
- ● Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment
- ● Understand the “why’s” behind basic marketing practices
- ● Begin to think like a world-class marketer
対象者
- Newly appointed marketers with less than three years of experience in marketing, as well as product, brand and advertising managers, business professionals and executives who need to understand the importance of marketing’s role in generating profits and a framework to think like a world-class marketer.
学習内容
1. Learning Objectives
2. Marketing Overview
3. Market Analysis
4. Segmentation, Targeting, and Positioning
5. Marketing Mix
6. Creating Customer Value
前提条件/事前課題
TOEIC Score 650 or Higher
ご注意事項・ご確認事項
- Course outline is partly subject to change without prior notice.
