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重要なご連絡・ご確認事項

• Live online seminar is delivered using Zoom.

学習目標

• ● Identify strategic planning issues in order to develop a unique competitive advantage
• ● Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• ● Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
• ● Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• ● Incorporate customer needs into your strategic planning
• ● Use a case study to examine the strategic planning process in detail
• ● Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
• ● Determine the best approach to effectively implement your strategic planning

対象者

• Executives, division leaders and other senior managers involved in the formation and implementation of strategic planning.

学習内容

1. Strategic Planning Principles
2. Strategic Planning Process Overview
3. Mission
4. External Assessment, Part 1 – Macro Environment
5. External Assessment, Part 2 – Market Environment
6. Internal Environment
7. Strategic Issues and Decisions in Competitive Situations
8. Strategic Issues and Decisions – Formulating a Strategy
9. Strategy Implementation
10. The Strategic Planning Process Revisited

前提条件/事前課題

TOEIC Score 650 or Higher

ご注意事項・ご確認事項

• Course outline is partly subject to change without prior notice.